Diverse Markets
Korean
Life insurance and its versatility meet various needs the Korean American community seeks. Lunar New Year is one of the most important cultural holidays for Korean Americans. MassMutual has been celebrating and participating in this cultural celebration for the past decade through print ads, local events, and social media posts such as this one.
Chinese
MassMutual understands the unique needs of each cultural community. That's why MM commissioned a study that examines the attitudes and needs of Chinese American Families in the U.S. with regard to college education planning and funding, analyzing cultural impact on family decision-making.
MassMutual also celebrates the Lunar New Year annually with the Chinese community in New York City.
Here's how MassMutual and our agency engages with,
provides financial education and communicates to local communities:
South Asian
MassMutual is a proud sponsor of the annual AAHOA conference since 2012, where MassMutual’s financial professionals from across the country have an opportunity to network with the 4,000-plus attendees.
African American
To recognize the significant contributions of the African American community, MassMutual celebrates Black History Month by highlighting the legacy and cultural heritage of Black Americans. MassMutual believes one of the best ways to serve the Black community is to recruit from within to understand customers’ unique needs and values. Actor Hill Harper participated at the National Black MBA convention which offers a great opportunity to network with and engage top talents to our sales firms and home office opportunities.
LGBTQIA+
MassMutual strives to be the financial services provider of choice for the LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, and Others) community and works hard to improve LGBTQIA inclusion for our customers and employees. We continue to demonstrate our long-standing commitment to the community by supporting important organizations such as the Point Foundation, Out & Equal, Lavender Law®, NGLCC, The Center, and numerous Pride events across the country, as well as championing legislation to improve equality.
Special Needs
SpecialCare is a program developed in 2004 by MassMutual that provides access to information and resources to families with dependents, of any age, who have a disability. Our mission is to help educate families and caregivers of people with special needs about the importance and steps in creating a life care plan to help provide a secure financial future.